The Brief
Darwin Escapes wanted to produce a video testimonial for their holiday resort in north Wales.
They wanted to create a video that would endorse the holiday park and show the facilities.
The video was to be viewed on the Darwin website for potential buyers.
The Work
We collaborated with the marketing team to find a suitable family that used the resort all year round, and could also take direction and deliver a line to camera.
It was important that the testimonial was in the owner’s own words, capturing their memories.
Darwin wanted a look and feel of a TV commercial.
The Result
The 3 minute video testimonial worked so well that Darwin ran the re-edited version as a 30 second commercial on the ITV channel.
The commercial gave Darwin greater exposure to a larger audience than before.
And has led to us producing video’s for several of their other holiday resorts.
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